How to Write a Stand-Out Cover Letter

Your cover letter is just as important as your resume (and yes, hiring managers do read them!). If you're unsure whether your cover letter is hitting the mark, read on for tips on how to craft one that will leave a lasting impression.

What Is a Cover Letter?

A cover letter is a concise, one-page document that introduces you to potential employers, highlights your relevant skills and experiences, and expresses your interest in a specific job. It’s a chance to add a personal touch to your application and showcase your enthusiasm for the company and the role.

In essence, it helps you stand out from other candidates by showing your unique personality, demonstrating respect for the position, and even sharing a personal story or experience that aligns with the job.

Do I Really Need One?

While it’s not always required, it’s generally a good idea to include a cover letter. For most office-based (white-collar) roles, hiring managers expect one, while it may not be necessary for blue-collar positions like those in manufacturing.

Even if a cover letter isn’t explicitly requested, submitting one can set you apart. A resume outlines your qualifications and experience, but a cover letter allows you to highlight your passion for the role, enthusiasm for the company, and soft skills like communication, ambition, and leadership. It’s a great way to show the employer how serious you are about the opportunity.

Is My Cover Letter Too Long?

Hiring managers often have limited time, so keep your cover letter to one page. It's essential to convey your message clearly and concisely. Make sure it’s easy to read and gets to the point quickly. If your cover letter is well-crafted, it will keep the reader engaged without overwhelming them with unnecessary details.

Should I Include Personal Information?

It's important to be genuine and transparent in your cover letter. Express your excitement about the job and the company. If there’s a particular reason why you’re drawn to this position, don’t hesitate to share it. However, be mindful to keep it professional and avoid oversharing. Your sincerity and enthusiasm will resonate with hiring managers, helping them get a sense of your personality and how well you might fit into the company culture.

Is It OK to Brag?

Confidence is key, but be sure to avoid coming across as arrogant. Instead of simply stating your name and qualifications, go deeper. Highlight a relevant accomplishment or project that demonstrates your skills and experience. Showing passion for the industry or the company’s mission is also a great way to stand out. If done well, this will leave a memorable impression on the hiring manager and make them think, "This candidate could be a great fit."

Should I Thank the Hiring Manager?

Yes! Always include a thank-you at the end of your cover letter. It’s a simple yet effective way to express appreciation for the hiring manager's time and consideration. You can start or end the letter with a phrase like, “Thank you for your time,” or “I appreciate the opportunity to apply.” This small gesture goes a long way in showing your professionalism and gratitude, whether or not you plan to follow up in person or via email.